LEGO teams up with Fortnite for a family-friendly virtual experience while launching festive sets and hosting holiday events worldwide.
Innovative Partnership with Fortnite
LEGO has collaborated with Epic Games to introduce “LEGO Fortnite Brick Life,” a social role-playing experience within Fortnite. This mode features a LEGO-themed city where players can engage in jobs and customize their homes. The partnership aims to attract a broader audience to Fortnite. (Source: Industry News)
Upcoming Product Releases
Just in time for the holidays, LEGO has released the LEGO Icons Poinsettia set, a 608-piece build perfect for festive decorations. The kit is designed for adult builders but can be enjoyed by all ages. (Source: Product Announcement)
Community Engagement Events
LEGO is hosting a holiday event at Madrid’s La Vaguada shopping center, showcasing giant LEGO builds, a Christmas tree, and family-friendly activities. This initiative promotes creativity and play during the festive season. (Source: Event Announcement)
Explore LEGO’s latest sets and collaborations to bring joy and creativity to your holiday season.