Belk enhances its product offerings with national brands and supports communities through charitable partnerships.
Expansion of National Brands
Under CEO Don Hendricks, Belk has added 183 national brands in 2023, increasing their presence from 66% to 78% of the product mix. This strategy aims to boost the company’s bottom line by offering a wider selection of recognized brands. (Source: Charlotte Business Journal)
Partnership with The Salvation Army
During the holiday season, Belk collaborates with The Salvation Army, encouraging customers to donate and support those in need. This partnership reflects Belk’s commitment to community involvement and charitable giving. (Source: Le Lézard)
Launch of Inclusive Beauty Collection
Belk has introduced an Inclusive Beauty Collection, diversifying its product offerings to cater to a broader customer base. This initiative aligns with the company’s efforts to provide inclusive and accessible beauty products. (Source: Belk Newsroom)
Explore Belk’s latest national brand additions and community initiatives.