Visual Comfort & Co. expands its presence with new showrooms and collaborations, enhancing its position in the lighting industry.
New Showroom Openings
In December 2024, Visual Comfort & Co. opened a 3,500-square-foot showroom in SoHo, New York, marking its third location in the city. This space showcases a wide array of lighting designs, offering customers an immersive experience. Additionally, a 4,000-square-foot showroom was launched in Alpharetta, Georgia, further extending the company’s reach. These openings reflect the brand’s commitment to accessibility and customer engagement. (Source: Visual Comfort & Co. Press Release)
Partnership with Waterford
In November 2024, Visual Comfort & Co. announced a collaboration with luxury crystal brand Waterford. This partnership aims to blend Visual Comfort’s lighting expertise with Waterford’s renowned crystal craftsmanship, resulting in a distinctive lighting collection that merges elegance with functionality. The collection is set to debut at upcoming design markets, highlighting both brands’ dedication to innovation and quality. (Source: Visual Comfort & Co. Press Release)
Participation in House Beautiful Whole Home 2024
Visual Comfort & Co. served as the exclusive lighting sponsor for the 2024 House Beautiful Whole Home project in Asheville, North Carolina. This initiative involved 11 design teams transforming a mountain-modern home, with Visual Comfort’s lighting playing a pivotal role in enhancing the aesthetic and ambiance of the space. The project underscores the company’s influence in contemporary interior design. (Source: Visual Comfort & Co. News & Events)